Go into a McDonald's in downtown Miami, and then go into a McDonald's in downtown Lima, Peru (where there are about 15-20 of them), and you'll notice quite a few similarities. The restaurants look the same. The restaurants smell the same. The Big Macs and Quarter Pounders taste the same. So do the fries.
But at the 15-20 McDonald's in downtown Lima, you also can order fried yucca. And fried chicken, since Peruvians prefer chicken to beef. And you can drink Inca Kola, the #1 soda in Peru. At breakfast time, in addition to Egg McMuffins, you also can order breakfast sandwiches made with Peruvian country ham and garnished with onion salad.
You can't get any of that good stuff at a McDonald's in Miami!
But that is what successful international ministry is all about.
It's about taking the best of what you have to offer, and adding to it that which is appealing to the local population. Then you have a combo that works!
McDonald's gets it. Starbucks gets it. We at Flamingo Road Church in Lima are continually endeavoring to get it. When you get it, too, then you will begin to bear much fruit worldwide.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment