We do different types of promotion and advertising here in Lima, but the most successful for us has been an advertisement that we do with the #1 rock-n-roll radio station in the city.
That's right: FRC-Lima is a church that advertises on a rock-n-roll radio station!
And it's paid off in huge dividends for us.
Every Sunday there are people visiting FRC-Lima for the first time, and they're visiting us because they heard our ad on TeleStereo Radio in Lima.
We used to have a weekly program on the Christian radio station in Lima, and it was very successful, but then we made a decision to try to reach more non-churchgoers, so we switched our advertising and publicity to TeleStereo, and it's been a home run for us.
Think outside the box when it comes to advertising and promoting your international church or ministry. Don't be afraid to use the secular media to send your message. In fact, it may prove to be more impactful for you and your ministry. It has been for us.
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